The Power of Photography for Your Builder Website

You already know how to build beautiful homes and one-of-a-kind communities—now, it’s time to build an online presence that keeps audiences engaged and informed. A beautiful website with stunning showcase photos of your work is one great place to get started.

Just read on to learn more about the power of photography for your corporate website—and how your dedicated marketing team here at Builder Spike can help use them to bring your online presence to the next level. Take a look.

Make a lasting impression

As a building professional, you want to be the first name clients think of when they have an upcoming project—and it all starts with a strong first impression. Fortunately, adding high-quality photos to your website is a simple way to do this! For example, did you know that, according to a report from HubSpot, people tend to remember just 10 percent of information they hear—but 65 percent when that information is accompanied by imagery! Photos can mean all the difference in determining brand recognition for your business, so they’re worth using wherever possible.

(Tip: Don’t feel the need to simply add photos to your site and call it a day! Your graphic design team here at Builder Spike can use your photos as a starting point for a clear, aesthetically pleasing website design clients will enjoy using.)

Showcase your work

Few industries are quite as dependent on visuals as builders. Your potential clients want to get a sense of the project they may be receiving for their budget, and high-quality photos are an essential way to communicate that information—all while letting you show off the work you are most proud of!

Professional photos are always handy to have, but you can start even simpler! Get used to taking photos of your projects from a wide variety of angles—even if you’re just shooting on your smartphone, you can build a portfolio of attention-grabbing images your clients will appreciate.

Build credibility

Building credibility is essential to any business—especially those in the building industry, who are crafting places where people live, work and play. Your photos can lend credibility to your website, conveying the confidence of a job-well-done as well as the wide variety of projects you have been able to complete, proving your diverse skill set one photo at a time.

When it comes to building a successful site, a picture is worth more than a thousand words. Contact Builder Spike today to schedule a free consultation, and learn more about the ways our graphic design and digital marketing team can use your photos to make a splash online!