4 Ways Builders Can Reach the Right Audience

Reaching the right audience online can help bring your brand to new heights—but how do you do it? For builders, there are a few key tips to follow that can lead to high-quality traffic and conversions! Just read on to learn more.

Rethink where (and how) you advertise

If you’re reading this, you likely already know that an abundance of advertising options exists beyond the traditional print ad or bus bench. If you aren’t already utilizing modern advertising options like search ads or promoted social media posts, it’s time to get started! Unlike traditional advertising methods, online opportunities give you the chance to spend your budget in the places where the right people are most likely to see it—whether they find your ad while searching for local home builders, or while browsing social media, where they already have a penchant for home-related topics.  

Narrow down the ideal client

You can take things a step further by narrowing down your ideal client. Whether that’s a certain age range, home-centric hobbies like interior design or landscaping, or even the area they’re from, these parameters can help you concentrate your advertising efforts for the best possible return.

(Plus, at Builder Spike, we regularly monitor the success of certain parameters with your ads—so changes and improvements can be made in real time!)

Engage online

Engaging with your audience through social media posts, newsletters and other avenues can help you fortify your brand and attract more interest in your projects! Plus, even after clients have built their home with you, regular engagement helps them feel connected, making them more likely to remember your name the next time a friend or family members is in search of a builder.

Add a custom touch

Your craftsmanship speaks for itself—but it’s not the only way to set your business apart from the rest! Establish a custom, personal presence online to ensure that your company is set apart from the rest. This might mean sharing information about area highlights or posting fun photos and updates about your latest model, or even community amenities. Even when you’re not directly selling your services, you can still make a splash and achieve an online reputation as the area’s go-to resource for all things building.

Ready to put these tips into action? Just contact Builder Spike today—from insightfully targeted ads to a first-hand understanding of builders’ needs in the online space, we can provide you with the tools and expertise needed to reach your ideal audience.